Missouri Golf Tour - Background

Background

Mark Schupp led a world-class career in advertising and marketing.  He began his career at the world-renowned Doyle Dane and Bernbach.  After 18 months at Doyle Dane, Mark was lured to St. Louis to work for one of the largest advertising agencies in the world, D’Arcy McManus & Masius. Mark worked on the agency’s most high-profile clients including:  Red Lobster Restaurants, AT&T and Budweiser.

Mark’s primary client at DMB&B, Anheuser-Busch, Inc., hired Mark as Brand Manager for Bud Light beer. Mark was on the brand team that catapulted Bud Light from the 8th largest selling beer to the #1 beer in America. During his 6 years at Anheuser-Busch, Mark worked on some of the most successful advertising campaigns in the world, including: “Give Me a Light,” “Spuds MacKenzie,” “Bud Light Spotlight,” “I Love You Man,” and “Bud Bowl.”

Mark left Anheuser-Busch in 1993 to start his own advertising agency, Schupp Company, welcoming Bud Light and Budweiser as the company’s first two clients.  In addition to A-B, Schupp Company worked with many of the largest and most respected companies in the country including: MillerCoors Brewing Company, Coca Cola, American Express, Sara Lee, Beechnut, Sprint, Enterprise Rent-A-Car, St. Louis Blues and St. Louis Cardinals.  One of the campaigns that Schupp Company created for the Cardinals won Best of Show in an international advertising and promotional competition and is still being used in marketing text books in countries around the world.  In the company’s 24 years, it won practically every national creative award available and Schupp Company’s work was consistently recognized as being some of the most powerful in the industry.

As recognition for his leadership and creative excellence in advertising and marketing, Mark Schupp was named the St. Louis Ad Club’s first ever Ad Man of the Year in 2009.  He was also named Marketing Executive of the Year by the American Marketing Association and Distinguished Alumni by his alma mater, University of Central Missouri and was named by Ingram’s Magazine as One of the Most Influential Missourians.

After selling his agency in 2014, Mark volunteered his time to create and produce anti-heroin Super Bowl commercials for the National Council on Alcoholism and Drug Abuse.  These commercials, while extraordinarily controversial, have been responsible for saving lives and were the impetus for new legislation to establish the first ever prescription drug monitoring programs (PDMP) in communities throughout the state of Missouri.

Mark also sat on the board of directors for the Greater Missouri Alzheimer’s Association, Grace Hill Settlement House/Urban League, the University of Central Missouri Foundation and Gateway to Hope.

With everything he has accomplished over his career, Mark is most proud of his wife, Jill, who was a well-respected Missouri legislator before she was termed out in 2023 and their two sons, Brandon who is a partner at EY and Alex, who founded his own digital marketing company.